Career Systems

The Job
Ad Guide

Lauri Koobas

Coming Soon

The Job Ad
Guide

For data professionals who want to understand what they're actually applying for

9EUR

One purchase, lifetime access

Available soon

The Problem

Most people read job ads like shopping lists. Scan for keywords, check if you match, hit “Apply.” Then wonder why they end up in chaos - or never hear back at all.

Job ads are written by humans who may or may not understand the role. Learning to read between the lines saves you time, disappointment, and bad career moves.

What's Inside

The Capacity vs Capability Framework

The one distinction that explains most job ads. Know whether you're being hired to do existing work or build something new.

The 8 Types of Job Ads

From “Mature Team” to “The Impossible Job,” with how to spot each.

Questions to Ask

Type-specific questions that reveal what the job ad won't tell you.

Red Flags Cheat Sheet

Quick reference for things that should make you pause.

Reading Technical Requirements

Where the real signal lives.

4 Real-World Examples

Actual job ads analyzed using the framework.

Who This Is For

Data engineers, analysts, scientists looking for their next role
New grads trying to understand what they're actually applying for
Anyone tired of ending up in jobs that weren't what they expected
Job seekers who want to be strategic, not spray-and-pray
People who'd rather apply to 10 right jobs than 100 random ones

About the Author

Lauri Koobas has spent 25+ years in tech - last 15 as a data scientist, data engineer, team lead, and head of data. Currently leading 35+ data professionals at Omniva. He's read over 1,000 data job ads, been on both sides of hiring, and has a master's in psychology - which helps explain why job ads say one thing and mean another.

What You Get

PDF guide (readable on any device)
The complete framework for analyzing any job ad
Usable standalone or with your favorite AI tool
Lifetime access to updates

Ready to see job ads differently?