Acronyms for Data People

FYI: Increase your LTV before EOD (avoid WTF)

59 terms you'll hear in your first 3 months

BUSINESS

Strategic

KPI · Key Performance Indicator

OKR · Objectives and Key Results

ICP · Ideal Customer Profile

ROI · Return on Investment

TAM · Total Addressable Market

Finance

ARR/MRR · Annual/Monthly Recurring Revenue

LTV · Lifetime Value

CAC · Customer Acquisition Cost

ARPU · Average Revenue Per User

EBITDA · Earnings Before Interest, Taxes, Depreciation & Amortization

Marketing

CTR · Click-Through Rate

ROAS · Return on Ad Spend

CPA · Cost Per Acquisition

CPM · Cost Per Mille (thousand) (yes, mille is Latin)

SEO/SEM · Search Engine Optimization/Marketing

Customer

NPS · Net Promoter Score

CSAT · Customer Satisfaction Score

Churn · Customer attrition rate

TECHNICAL

Time Comparisons

YoY/QoQ · Year/Quarter over Year/Quarter

MoM/WoW · Month/Week over Month/Week

YTD/MTD · Year/Month to Date

Data Infrastructure

DWH · Data Warehouse

ETL · Extract, Transform, Load

CDC · Change Data Capture

BI · Business Intelligence

Analytics

DAU/MAU · Daily/Monthly Active Users

Retention · Users who come back

Cohort · Group by signup time

Funnel · Conversion step sequence

Data Science

ML · Machine Learning

LLM · Large Language Model

RAG · Retrieval-Augmented Generation

CV · Computer Vision

Engineering

API · Application Programming Interface

SDK · Software Development Kit

CI/CD · Continuous Integration/Deployment

SLA · Service Level Agreement

ORGANIZATIONAL

Roles

C-Suite · CEO, CFO, CTO, COO, CMO

VP · Vice President

PM · Product/Project Manager

EM · Engineering Manager

IC · Individual Contributor

BA · Business Analyst

Workplace

WFH · Work From Home

PTO · Paid Time Off

OOO · Out of Office

FTE · Full-Time Equivalent

1:1 · One-on-One meeting

Communication

EOD · End of Day

ETA · Estimated Time of Arrival

FYI · For Your Information

TL;DR · Too Long; Didn't Read

NDA · Non-Disclosure Agreement

RACI · Responsible, Accountable, Consulted, Informed

Process

MVP · Minimum Viable Product

POC · Proof of Concept

WIP · Work in Progress

UAT · User Acceptance Testing

SOP · Standard Operating Procedure

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